New ops manager hopes to flourish in new role at White Swan


The White Swan in Alnwick has welcomed Anthony Fyfe as its new operations manager in a bid to drive the hotel’s wedding business.

The 55-bed hotel, part of the Classic Lodges’ group, has appointed Fyfe to take act as number two under general manager, James Thompson and will focus on take the hotel’s wedding offering to new heights.

Fyfe comes armed with a wealth of experience, having started his career working in bars and pubs across Northumberland, before moving on to an F&B role, and then transitioning into the hotel sector.

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Prior to taking up position at The White Swan, Fyfe worked as F&B manager at Doxford Hall for three and a half years.

He says: “One area of focus will be to re-invigorate our wedding proposition at the hotel. My task it to ensure that all our customers receive great service, with staff going above and beyond their expectations.”

Richard Smith, marketing manager at Classic Lodges believes Anthony’s experience will prove important in The White Swan’s future: “He has extensive experience and knowledge of boutique and corporate chain hotels alike, and with a broad set of skills and expertise that will prove invaluable in his new role.”