The AA has announced the launch of new Silver Stars Awards for hotels and guest accommodation.
The launch of the new ratings coincides with the announcement of the new 2016 AA Hotel and B and B Guides, and provides hotels with a new benchmark of quality to aspire to.
The Silver Stars recognise hotels for their high levels of quality, housekeeping and food culture within its star rating.
The Silver Stars Award is reflected in both editions of the guide book, the AA.com and the mobile apps.
Currently there are four two Silver Star hotels, 35 three Silver Star hotels and 43 four Silver Star hotels.
Of these Silver Star hotels 72 are in England, four are in Scotland, two are in Wales, two are in Northern Ireland and two are in the Channel Islands.
The AA has been recommending hotels since 1908 but in 1912 it was felt that a more critical approach was necessary to indicate the kind of hotel listed in the handbook.
The AA’s Secretary, Stenson Cooke had once been a wine and spirits salesman and felt that the star rating of brandy would be a familiar yardstick to apply to hotels. From then on the AA star rating for hotels was born and establishments were awarded between one and five rosettes depending on a set criteria following a visit from an AA Hotel Inspector.
In 1974 a new Red Star rating was introduced to highlight hotels that are a cut above the rest and are specially selected by the inspectors.