NH Hotel Group has announced that it is to bring its ‘nhow’ brand to the capital, in a move that will mark the brand’s debut in the UK when it opens in 2019.
The new ‘chameleonic hotel brand that adapts itself to the city’ will be located in Shoreditch and developed by internationally acclaimed studio Foster + Partners.
The eight-floor hotel will feature 190 bedrooms, a restaurant, bar, gym and meeting rooms.
The nhow brand will aim to become a real ‘hotspot’ for visitors to London when it opens as planned in 2019, appealing to both leisure and business travelers, as well as locals.
The brand describes itself as ‘iconic, inspiring and surprising, at nhow hotels everything is unexpected, with a different experience for every consumer but a common sense of “wow”.’
Each city-located hotel aims to become a meeting point and destination for people to meet, experience and create.
Federico J. González Tejera, CEO of NH Hotel Group said: “nhow brings in an up to now unseen level of hospitality and aims to become the benchmark for the most innovative cultural, social and artistic movements of big cities, globalized and constantly changing.”
nhow is already present in Milan, Berlin and Rotterdam and is expected to reach 12 additional destinations by 2018. In addition to the current nhow hotels opened and the one signed in London, the company has two other ongoing nhow projects; one in Amsterdam, called nhow Amsterdam RAI and another development in Santiago de Chile.