Nobu Hosptality’s European debut: Nobu Hotel Shoreditch

nobu-hotel

Nobu Hotel Shoreditch

Opening date: Q1

In Q1 2017, Nobu Hospitality will open its first European hotel, right in the heart of Shoreditch, London. As part of the brand’s expansion plans to announce new hotels in some of the world’s most exciting markets, Nobu Hotel Shoreditch is a long-term management agreement between Nobu Hopsitality and owner of the property, Willow Corp Sàrl.

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It is currently being developed by London-based boutique hotel developer, Meir Abutbul and once opened, will be home to 150 bedrooms and a restaurant headed up by famed chef Nobu Matsuhisa, with menus developed specifically for the hotel.

There will also be meeting rooms, plus a fitness centre while it’s yet to be known if this will include a full service spa.

Staying true to the style of the Nobu brand, the design will aim to reflect both the city of origin, as well as Nobu Hospitality’s signature east-meets-west philosophy.  The overall interior design is a collaboration between Ben Adams Architects, Studio Mica and Studio PCH.

The building will be five stories high and create a striking look from the outset; each storey will be given an angular, fair-faced concrete balcony combined with cantilevered corten steel beams, form a seemingly frayed edge to the northern façade.

“The Nobu Hotel Shoreditch in London is our first European hotel joining our growing portfolio collection of hotels covering select locations in the Americas, Middle East and Asia,’ explains Trevor Horwell, chief executive officer of Nobu Hospitality.

“The Nobu Hotel Shoreditch is a critical and valuable chapter in the ongoing evolutionary tale of London. For an area conceived through, and shaped by, contemporary culture and creativity, our architectural design is the obvious gesture” said Meir Abutbul.  “The demonstration of beauty, drama and instinctive elegance has found a perfect home with the Nobu Hotel Shoreditch.”

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