The latest data from HotStats has showed that the UK provincial hotel market recorded positive year-on-year growth in July, with hotels in the North East showing the biggest increase.
The results revealed that hotels in the North East recorded a 3.3% increase in GOPPAR, plus a 1.4 percentage point rise in occupancy to 84.6%.
This did however come at the expense of ARR, which saw a small decrease of 0.4%, resulting collectively in a 1.3% uplift in revenue per available room (RevPAR) to £58.44.
Hoteliers in Newcastle had a strong July, with TRevPAR and GOPPAR climbing by 3.4% and 9.1% respectively.
Hotels in Newcastle experienced a rise in occupancy of 1.5 percentage points to 84.6%, along with an ARR growth of 2.1%.
The rate increases were attributed to the tours and groups and the conference segments which helped contribute to the growth.
Hotels in Oxford, on the contrary, experienced a challenging month of July with occupancy levels declining by 5.1 percentage points to 86.5%. The city posted negative movements across all KPIs aside from ARR.
An overall decrease in non-rooms revenue per available room from food (-17.9%), beverage (-16.9%) and meeting room hire (-24.2%) led to the TRevPAR level decline of 7.5% to £142.06.