Northern Powerhouse Developments unveils £1.3m makeover of Llandudno boutique to target younger crowd

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A growing hotel group in Llandudno, Wales, has given a former guest house a £1.3m makeover to transform it into a trendy boutique hotel, in a bid to target the younger crowd.

The Belmont Hotel, which was previously a house for the visually impaired, was bought by Northern Powerhouse Developments for £500k in 2015 and has now reopened following a six-month redevelopment.

The 26-bedroom hotel, which employs around 20 staff, also comes with a small cocktail bar and mid-market restaurant, The Grill at North Parade that has been decorated in greys and teals.

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The chef is Ian Gray, who heads up the F&B operations at one of Northern Powerhouse Developments other properties, Llandudno Bay.

The new look has been created to an ‘edgier clientele’, with the hotel going for a ‘laid-back attitude’ with a view to becoming a base for exploring North Wales.

Chris Evans, who runs NPD’s hospitality arm Giant, said: “The Belmont is aimed at people with a younger mindset who are more adventurous. And this adventure offering means the season is no longer limited to the summer months but well into autumn and beyond.”

The hotel will be NPD’s third in the seaside town – it also owns the Llandudno Bay and the Queen’s.

The Llandudno cluster also includes the Caer Rhun manor house in the Conwy Valley , which is set for a major refurbishment in the summer.

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