Northumberland hotel begins boutique transformation

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A hotel and bar in North Northumberland has closed its doors and began a major revamp to transform it into a luxury boutique inn.

The Plough in Alnwick will relaunch to the public on February 13th, with landlord David Whitehead, who took over the business a year ago as Punch Taverns’ new partner, at the helm.

The refurbishment will see the inn’s seven rooms upgraded as well as the establishment’s public areas with an investment of £150,000. Whitehead’s vision is to give The Plough a boutique feel, complete with an informal rustic atmosphere.

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Whitehead hopes the new look will help attract locals as well as hotel guests and he wants to create more jobs for local people as the business expands.

He has a wealth of experience in the catering trade and this is his third successful pub in the area.

Speaking to the Northumberland Gazette, Caroline Edwards, Punch Taverns’ new business development manager, said: “The refurbishment at The Plough is just part of the £45million we are currently investing in pubs around the country. It’s been a pleasure to work with David at The Jolly Fisherman and I’m sure The Plough is on course to be an inn that locals can be proud of, as well as firmly on the tourist map.”

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