The new line will be based on its leading range, Rêve de Miel, which uses the traditional therapeutic properties of honey.
"Our partnership with Groupe GM will allow us to bring the values of our brand to a whole new audience, reinforcing the hotel presence we already have through our spas," says Nuxe Group president Aliza Jabès.
"Honey, as always, is the key ingredient. I wanted to bring together its therapeutic properties with the virtues of flowers and plants, to provide a gourmet range that gives great pleasure to the consumer.”
Scented and enriched with honey, the Rêve de Miel line comprises products for the bath or shower in 40ml bottles, shower gel, shampoo, conditioner, hair and body gel, a body lotion, two bars of mild soaps, large volume distributor bottles such as Ecopump 300ml and a miniature 10 ml bottle of Huile Prodigieuse®, Nuxe’s best-selling brand. To complete the range, Groupe GM also offers a line of accessories related to the cosmetics.
Group GM president Laurent Marchand added: "Nuxe is a well-known brand in many countries and is widely admired thanks to its commitment to the environment.
"Our hospitality clients look to offer the best to their guests and seek strong brands to help them stand out in a highly-competitive environment."
The products of the Rêve de Miel ® amenities line are free of paraben, silicone, mineral oils, colourings and materials of animal origin, except honey.
They are packaged in recyclable bottles and cardboard boxes. They are manufactured in a factory that complies with Good Manufacturing Practices and is ISO 22716 certified.
Nuxe has partnered with the A Roof For Bees group by sponsoring hives located in the Vosges.