Boutique hotel, Oddfellows has announced plans for a second site, after acquiring Bruntwood Hall in Cheadle, South Manchester.
Oddfellows currently consists of one hotel in Chester and will now start work to turn the site in Manchester into a 23-bedroom boutique hotel for the first-time ever.
Previous uses for Bruntwood Hall have included a Town Hall, a racehorse stud farm and a location for various film companies. The property is set in over 100 acres of parkland, surrounded by ponds, waterways and mature woodlands.
Oddfellows has been searching for a new site over the past year, looking for a distinct property the brand could put their signature spin on.
“It had to be a property with character”, said Sarah Dougherty of Oddfellows. “Oddfellows is well known for its quirky design spin on a beautiful period property – and we wanted our second property to do the same. We love adding vibrancy to a period property that has lost its lustre, but still retains all of its charm. This beautiful mansion had everything we were looking for.”
The park location of Oddfellows On The Park will be very different to its city centre sister, but this was an important part of the plan.
“We didn’t want to just imitate the success we have had with Oddfellows, Chester,” said Jonathan Slater. “It is important to us that Oddfellows grows and develops as a brand, not as a cookie cutter business model, but with both sites retaining their own personalities and characters – with relevance to their location and history.”
Sam Jones from Oddfellows in Chester recently scooped the Boutique Hotelier Personal Service Star Award for Shining Star of the Year, and was delighted with his win.