Boutique hotel Old Stocks Inn in Stow-on-the-Wold has unveiled plans to make its first move into the luxury holiday lettings market in 2018, in a bid to ‘shake up’ the sector.
The property, which is owned by Jim Cockell and run by general manager Charlotte Tuck, is to open Old Stocks Bolt Hole in the town in February, to increase its capacity to cater for families and group bookings in the area.
The three-bedroom period cottage, which can sleep up to six, will offer guests the freedom and flexibility of a cottage break but will be serviced by the hotel itself.
Jim Cockell, owner of the Old Stocks Inn, said: “We’re hugely excited about our move into the cottage break market.
“It’s an area of the tourism industry very much in need of a breath of fresh air and we’re confident that by combining luxury cottage accommodation with the Old Stocks approach to hospitality, we can create an offering that really stands out from the crowd.
“Equally, the Bolt Hole will allow us to better cater for the families who have grown with us and who love to stay at the Old Stocks Inn but perhaps need more space, or hen parties and wedding groups, for example, who want their own place to relax together.”
The cottage, located on Parsons Corner in Stow-on-the-Wold, is set to be revamped into the Old Stocks Inn’s signature quirky style, and Cockell said he is looking forward to extending the 16-bedroom boutique’s offering.
He added: “Since we opened the refurbished Old Stocks Inn in 2015 we’ve made a real mark on the Cotswolds tourism industry, helping to put Stow-on-the-Wold on the map and offering guests something a little out of the ordinary.
“We’re proud to say we’re the top rated hotel in the town now, according to Trip Advisor, and one of the top ranked in the Cotswolds as a whole.
“We’re looking forward to extending our well reputed offering into a new market and giving families and groups of friends the chance to have the Old Stocks experience with the freedom and flexibility of their own space.”
Reopened in 2015 after a major refurbishment project, Old Stocks Inn is an 17th century coaching inn with 16 bedrooms, a popular restaurant which serves British cuisine and a quirky bar.