Development company Union Hanover Securities has been awarded planning permission for a double hotel scheme at Stratford City in Eats London at a cost of £126m.
The new plan for the overhaul of the Olympic Village will consist of a 249-bedroom boutique hotel called Penny Brook, as well as a 137-bed Adagio aparthotel.
The Penny Brook Hotel, which takes its home in a 25-storey tower with striking recessed facades, will offer 249 bedrooms a large ground floor restaurant and café area along with conference space.
The boutique has been designed by New York architects, Grzywinski + Pons and the news comes just days after Union Hanover secured planning permission for a £35m boutique hotel in Edinburgh.
Union Hanover said it aims to begin work on the scheme before the year end.
Eric Jafari, managing director of Union Hanover Securities said: “It is apparent to anyone paying attention to trends that East Village is London’s next rising star.
“It boasts excellent transport links, huge retail footfall, the millions of square feet of office space under development and museums and other visitor attractions to come.
“The only thing missing is a destination boutique hotel anchored by a collection of best of breed food and beverage operators to serve both the local and tourist market.”