Figures from the latest British Hospitality Association (BHA) Travel Monitor show spend in the UK by visitors from overseas was up 6% year on year for the month of February.
The data from the BHA Travel Monitor also revealed overseas holiday visitor numbers increased by 11% year on year in February; continuing the strong growth seen at the end of 2016.
The results are a likely reflection of the fall in the value of the pound, encouraging overseas travellers to spend more once they’re in the UK.
Ufi Ibrahim, chief executive of the British Hospitality Association, said: “It is positive to see that overseas visitors are spending while here, but this is most likely fuelled by a good exchange rate. The hospitality and tourism industry will not be able to rely on the continuation of this growth once the pound starts to pick up and as such needs the government to recognise the concerns of the industry.
“The industry is currently facing the perfect storm in terms of the operating costs with rising business rates and the UK being on average twice the tourism VAT rate than that across Europe.
“With now a General Election on the horizon, it is imperative that all the political parties understand the important part that the fourth largest industry plays, and whichever the incoming government is, it considers the needs of the industry in its political agenda.”