Pacific Direct makes shortlist for Luxury Packaging Awards


Pacific Direct’s new Floris Heritage Luxury Hotel Collection has been shortlisted in the Personal Care category for the 2015 Luxury Packaging Awards.

Following its launch in February, the Floris collection has made it into the final of the awards which celebrate the best design and innovation in luxury packaging.

Judged by a panel of experts made up of some of the world’s most influential buyers, designers and specifiers, the awards look at great design, consumer appeal and a sense of luxury in each entry.

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The judges also look at the quality of graphics, decoration, shape and structure and functionality.

The Floris Heritage Luxury Hotel Collection, created in partnership with British perfumers Floris, is made up of elegant bottles modelled on the bran’s iconic fragrance flacon, complete with Floris embossed on the sides and a cap bearing the brand’s logo.

The winners of the Luxury Packaging Awards 2015 will be announced at the Grosvenor House Hotel, Park Lane London on Wednesday September 16.