PH Hotels shortlisted for Website of the Year Award

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PH Hotels’ booking engine website has been shortlisted for Wirehive 100’s E-commerce Website of the Year Award.

The hotel group, which comprises of 22 city centre hotels across the UK and Europe, has seen a 123% increase in revenue gained through its site, since it was launched by Bournemouth-based digital agency, IADigital, in 2013.

PH Hotels will now be judged alongside the other entries by a team of experts on its use of design, UX and technical skill and retail strategy.

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The final winners will be announced at the Wirehive 100 Awards dinner on October 16th.

PH Hotels’ booking engine has been hugely successful, having exceeded all KPI goals and objectives, with transactions up 121% and conversion up 38%.

Online marketing manager for PH Hotels, Kate Nestor said: “I’m thrilled the website has been shortlisted for such a prestigious award. The booking engine is a vital part of the business’ ongoing multi-channel success and I thank the team at IADigital for providing us with their expertise.”

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