Pioneering arts hotel concept sets its sights on European expansion

The Green Rooms in London, a pioneering new arts hotel concept, could be rolled out across Europe, the founder has exclusively revealed to Boutique Hotelier.

The new venture, which opened this month in Wood Green, is the UK’s first arts-led hotel social enterprise, and has been designed to attract budding artists hoping to make it ‘big’ in the capital.

With 22 bedrooms, two studio apartments and two dorm-type rooms, the Green Rooms has specifically been created to encourage artists and creatives to stay, work, learn and collaborate, while being affordable, with rates from £18 a night.

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Now after its initial success, founder Nick Hartwright, who worked with top hotel entrepreneur Kurt Bredenbeck to bring the vision to life, is now planning to expand the concept into other European cities.

“The long-term plan is to have Green Rooms’ hotels in a number of leading European cities,” he says.

“There are interesting things happening in places like Amsterdam and Berlin, and you could argue that The Volkshotel and The Michelberger hotel aren’t dissimilar to Green Rooms, but these places still typically charge upward of £80 per night. Generally speaking we do need more accessible and affordable hotels that allow creatives, particularly younger creatives, to stay together.”





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