Plans for a boutique hotel to be built in Birmingham’s jewellery quarter as part of a £110n regeneration project of the area have been scrapped.
The decision was made after developers Blackswan struggled to find the ‘right’ operator for the proposed 42-bed hotel, saying that after meeting with a couple of operators it was the ‘same old stuff’.
The plan for the hotel was announced in summer last year was altered and the hotel project dropped following several meetings with city councillors this month.
Director Marcus Hawley said: “The hotel element was one of the things I was most excited about in the development and it doesn’t make sense that there isn’t a nice, boutique hotel in the quarter.
“I was a resident of the Jewellery Quarter for eight years and I’d see all these couples wandering around on a Saturday afternoon buying engagement rings and think they should be staying over here as well.
“So we saw that site as a great opportunity for a boutique hotel
The problem we had was that we spoke to couple of hotel operators but it was the same old stuff.
“We would still love to do a boutique hotel, something that’s really unique and becomes a social landmark but, at the moment, we haven’t met the right people to do that.
The project however will still go ahead with land used to develop a new mixed-used complex with more than 400 apartments.
The space allocated for the hotel will now house around 30,000 sq ft of new office space.