For over five decades, since the 1970s, Ian Schrager has achieved international recognition for concepts that have revolutionised the entertainment, hospitality, food and beverage, retail and residential industries. From his humble beginnings with Studio 54, to the 80’s when Schrager first turned his attentions to the hotel market with the launch of Morgans Hotel Group and the ‘hotel as lifestyle’ concept was born; Schrager has had a serious impact on the way we approach hospitality.
The original hip hotelier went on to found a succession of self-consciously fashionable, globally influential hotels in New York (Morgans, the Royalton, the Paramount, the Hudson, Gramercy Park), Miami (the Delano and Shore Club), LA (the Mondrian) and London (St Martin’s Lane and the Sanderson), each designed down to the last detail. So much so, that his projects have become ingrained in the fabric of city life and are as relevant today as they were when Schrager first created them.
Never afraid of shaking up the market, in 2010 Schrager announced he was to launch two new boutique brands – one luxury lifestyle and one stylish mid-priced. While the second venture is yet to emerge, he opened the first Public brand in Chicago in 2011.
It’s been the partnership with Marriott over the past nine years that has really kept people talking. Schrager shows no signs of running out of creative juice just yet, and in 2007, he teamed up with the international chain to create the iconic EDITION brand of hotels. The move was designed to help Marriott enter a new ‘modern’ genre of hotels, and the group utilises Schrager’s expertise to design an authentic and original hotel experience.
Since the first EDITION opened its doors, the brand has achieved wide acclaim. Exploding onto the London scene in 2013, Miami in 2014 and New York City in 2015, Schrager continues to live up to his name as one of the pioneers of the boutique hotel movement and has secured his reputation and iconic status for significance and relevance of his work for certainly the next decade.
There are currently 21 EDITION hotels around the world in the pipeline under his partnership with Marriott, new openings on the horizon for the PUBLIC brand, alongside several luxury residential projects, Schrager isn’t taking a step back anytime soon.