Jeremy Robson first dipped his toe in the pool of hotel ownership in 2008, when he purchased Great Northern Hotel in London. Despite being involved in hundreds of hotel sales and investments over the years, this was the first hotel he could call his own and he certainly came out onto the market with a bang.
When the 91-bedroom Great Northern Hotel opened its doors smack bang in the middle of the King’s Cross in 2013 following a massive £42m transformation, the long process was certainly worth it when it became one of the hottest openings of the decade.
“We had this vision for an upscale boutique hotel and I’m so pleased we did it,” explains Jeremy. “It’s been the hardest thing I’ve ever done in my career, simply because there was no money around. Everybody was saying, ‘oh do a three-star hotel’, but I knew I wanted to do a boutique.”
Proudly acclaimed in the Condé Nast Traveller 2014 Hot List, Telegraph’s Top 10 UK Hotels, Tatler’s Top 300 UK Restaurants and presented with the TripAdvisor 2015 Certificate of Excellence award, GNH is going from gong to gong.
Alongside its classic and contemporary bedrooms, the hotel is home to Plum + Spilt Milk, a Mark Sargeant restaurant and the GNH Bar, which is a hive of activity come Friday and Saturday evenings, propping up both visitors and locals.
The property hit the headlines again in at the end of last year, when it became the first UK hotel to join Starwood’s Tribute portfolio, a move that Jeremy was keen to stress would not compromise GNH’s independence.
Next on the agenda for Jeremy is his newest venture, the launch of Aries Hotels. While details are yet to be fully disclosed, the project will be a new collection of boutique hotels and in March, Jeremy announced the appointment of three new members of senior management who will now focus on driving the group’s expansion plans.
Jeremy said at the time: “All three appointments mark a deliberate plan I have put in place to bring extremely strong operational and strategic expertise to Great Northern Hotel and the wider Aries Hotels group, as we strive to become a leading developer and operator of upscale boutique hotels.