Principal Edinburgh opens its doors following £25m refurbishment and rebrand

Principal

The Principal Edinburgh has opened its doors today, following a £25m refurbishment under the new group’s ownership and direction.

The 19th century property on Charlotte Square in the Scottish capital, formerly The Roxburghe Hotel, has undergone a phased renovation with the new look being created by interior architects Goddard Littlefair, alongside Principal’s in-house design team .

The hotel joins The Principal Edinburgh in George Street as the second in the city.

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Principal Edinburgh George Street was acquired in November 2016, and was one of three to join as the debut properties in the Principal portfolio, alongside hotels in Manchester and York and followed a major investment of over £200 million from Starwood Capital in its UK portfolio and sees historic, grande-dame hotels restored and remodelled.

The five-storey Principal Edinburgh Charlotte Street is home to 199 bedrooms, and a range of quirky selling points; a corner shop selling treats, 7-series red phones in bedrooms, plus vintage red post boxes in the lobby where post is collected daily.

Next month will see the launch of BABA at the hotel, a standalone Eastern Mediterranean restaurant and bar that has been developed in partnership with chef Jonathan MacDonald and Daniel Spurr, the team behind Ox and Finch in Glasgow.

Principal’s COO, David Taylor, said: “It’s been an incredible journey for the Principal family since our brand launch in November 2016. The hotel market in Edinburgh market is thriving and we are looking forward to opening our second hotel in the city. We believe that The Principal on Charlotte Square has a distinctive point of view, and with BABA we believe we’re bringing something genuinely new to Edinburgh’s thriving restaurant and bar scene – it’s a restaurant that will appeal both to hotel guests and to Edinburgh locals.”

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