Qbic Hotel London City has been awarded the title of eMarketer of the Year at the 2014 TravelClick and Hospitality Sales & Marketing Association International (HSMAI) eMarketing Awards.
The Awards, held in New York on February 23rd, recognised hotels for innovations in digital, social and mobile marketing that helped drive bookings and brand engagement last year.
Now in their 14th year, the awards are judged by an independent panel of digital marketing and ecommerce experts and saw Best Western awarded as well.
Qbic Hotel London City was chosen after excelling at generating bookings through its own website in 2014.
The property generated 29 percent of revenue from the web, and boosted website revenue by 87 percent. The hotel’s unique SEO strategy paid off, delivering 43 percent of website revenue in direct bookings through organic search.
Qbic Hotel London City also launched special campaigns over the past year such as "Stay Tonight” designed to move inventory on the same day and generated an impressive ROI of 2,400 percent.
Also, their popular £1 room competition which gives away 100 rooms for £1 each every month was a major success. It used a range of promotion strategies from YouTube videos, direct email, and social media campaigns to pay-per-click. The giveaway generates more than 10,000 entrants monthly.
“The popularity of online bookings, social media and the growing power of mobile to engage consumers is causing hotels to transform their marketing strategies in order to drive bookings and create deeper guest connections. Best Western and Qbic Hotel London City understand exactly what their guests want and consistently delivered innovative digital campaigns that stay true to their brand and their traveler. Both brands’ appetites for taking risks, creativity and a true understanding of its customer set the standard for other hotels to follow in developing impactful digital marketing campaigns,” said John Hach, Senior Vice President, global product management at TravelClick.