RedefineBDL targets new parents with ‘The Mummymoon’


Britain’s largest independent hotel management company RedefineBDL, has created a special package, ‘The Mummymoon’ in a bid to target new parents in the run-up to Mother’s Day.

16 hotels across the UK are launching a new sleep and pamper-focused package aimed at giving new mums a break and a chance to catch up on some sleep.

Available at hotels across the UK, including Holiday Inn Express London – Park Royal, Double Tree by Hilton Edinburgh City Centre, The Mummymoon consists of options such as a range of beauty treatments, snacks to room service, entertainment offerings and late check out.

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Each new mum will also receive a relaxation guide, while some hotels are offering a service where a guest’s bath is run for them alongside a bath side tray of drinks and magazines.

Yvonne Brennan, group marketing manager for Redefine|BDL Hotels, said: “At Redefine|BDL Hotels we know exactly how to help mums unwind and recharge their batteries. It’s hard for a new mother to find time to get a good night’s sleep, let alone catch up on essentials such as a hair cut or an eyebrow tidy – all things which help make you feel a more like yourself.

“The Mummymoon is specially designed to meet these needs. Launching in time for Mother’s Day, we expect this will be popular offering throughout 2016 and beyond – both as a gift or even as a treat for mum to indulge in for herself. We can’t wait to spoil mums across the country!”

Participating hotels include: Holiday Inn – Basildon; Holiday Inn Express London – Park Royal, Double Tree by Hilton Edinburgh City Centre, Telford Whitehouse Hotel; Holiday Inn Milton Keynes – Central; Rosslea Hall Hotel – Helensburgh; Erskine Bridge Hotel; Holiday Inn – Cambridge; Crowne Plaza – London Docklands; Holiday Inn – Brentwood; Best Western Marks Tey – Colchester; Holiday Inn Oxford; Holiday Inn Guildford; Holiday Inn Express Antrim; Holiday Inn Sutton and Holiday Inn – London Bloomsbury.