The Hydro Hotel in Eastbourne has seen resounding success since the introduction of a new wedding venue and the refurbishment of its bedrooms and public areas.
The historic Sussex four-star hotel has seen a rise in turnover in the year to 31 October 2017, after opening a new outdoor wedding space and rolling out an upgrade of half of its bedroom stock.
Sales at the hotel increased by 9% to £3.5m, despite a dip in post-tax profits from £176,184 to £126,720.
The hotel’s reliance on the OTAs however meant that operating costs were impacted, as well as the increase in National Minimum Wage.
The upgrade of the bedrooms and the public rooms also effect costs for the year.
General manager Jonathan Owen has said that now marketing will look to push direct bookings, with a new online voucher purchasing system which went live in December 2017, as well as the promotion of the new outdoor weddings venue.
The view is to increase the number of weddings and other celebrations and functions at the hotel.
The focus will also be on the continuation of the renovation of 29 bedrooms and essential repair work to the baric of the building.
The Hydro Hotel in Eastbourne was built in 1895 and was awarded four stars by the AA in the summer of 2017 for the first time in its 120-year history following the investment drive.