Luxury hotel association Relais & Châteaux has announced a new partnership deal with hotel marketing agency Journey, to help give its members better access to business help and advice.
The new agreement will see Relais & Châteaux, which operates in 64 countries and has 36 members listed in the UK, team up with Journey to provide members with a practical understanding of how to produce the best results.
The team, with its head office in Cheltenham, specialises in strategy, marketing, SEO and PPC, PR, website design and development.
Journey is renowned in the industry for establishing the group of ‘Hospitality Experts’ – a number of high-profile figures in the hotel sector who work with hoteliers to offer advice and support on various topical issues.
Malcolm Lewis, chairman of the UK and Ireland delegation at Relais and Châteaux, said: “Relais & Châteaux UK and Ireland are delighted to have secured a two year partnership agreement with Journey.
“This new partnership gives member hotels and restaurants an easy and efficient access to the very best hospitality marketing experts. With a wealth of experience in digital marketing, creative design and brand development, this partnership aims to position member properties with a significant competitive edge in an ever more competitive marketplace.”