Revenue director appointed to steer Titanic occupancy

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An experienced revenue director has been appointed to The Titanic Hotel Liverpool.

Amanda Harley will use data driven tactics and strategies to drive revenue at the 153 bedroom luxury hotel which launched earlier this month.

“My role focuses on researching and analysing different markets, for example; who we want to sell our rooms to, the behaviours of these particular types of customers and how much we would sell our rooms for,” says Harley.

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“I have a lot of experience from previous roles in my career and this has certainly prepared me for the voyage ahead.”

Amanda studied International Hospitality Management at university secured a placement at Macdonald Hotels while studying. When given a taste of the industry she knew instantly this was the field she wanted to work within.

Her career to date has taken her to positions from reception team leader at Norton Grange Hotel to group revenue manager at Queen Hotel Chester and lastly, before joining the Titanic, reservations manager at Double Tree Hotel Chester.

Although having previously worked on some extraordinary developments Amanda explains how the unique qualities of the Titanic Hotel Liverpool make it her most exciting role to date.

“The Titanic Hotel is the only one of it’s kind in Liverpool.

“It has a bar, restaurant, spa and events space, this is not just a hotel it is a destination. I need to ensure in my role I thoroughly understand our competition and customers in order to do it justice.

“The history is also another very important aspect of the hotel.

“My partner’s family live in Liverpool so I commute to the City every weekend. I have driven past Stanley Dock for many years and always said to myself if I won the lottery I would love someone to regenerate this particular part of Liverpool.

“Now, my dream has become a reality and every day I come to work more passionate than the day before.

“The team and I are really proud to regenerate Stanley Street Dock, a few of my colleagues even have family ties to the Dock and it is overwhelming.

“We are bringing it back to life."

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