In early 2017, the branch of the supercool Hotel Costes in Paris opened in Chelsea, spearheaded by three French creatives and saw a seven-year dream come to fruition. Founded by childhood friends Romée de Goriainoff, Pierre- Charles Cros and Olivier Bon, along with Xavier Padovani, The Henrietta Hotel strives to not follow fashion, but instead create ‘places of life and pleasure, upheld by the key principles of quality products and quality service’.
Goriainoff, Cros and Bon make up the Experimental Group, which is an internationally renowned brand with a total of 17 restaurants, bars and hotels across Paris, New York, Ibiza and now London. The Henrietta was their second ‘bed and beverage’ venture when it opened, following the launch of the 37-bedroom Grand Pigalle Hotel in Paris.
The French foursome run the Experimental Cocktail Club in Chinatown, where London chef Ollie Dabbous became a customer and a result he stepped in to take the helm of the new hotel, which was quite a coup for hoteliers relatively new to the game.
The new Covent Garden property, which takes its home in a Victorian townhouse, has been decorated by Experimental Group collaborator Dorothée Meilichzon, with the brand’s love of cocktails prevailing throughout the design.
In the 18 bedrooms, features such as hand-painted wallpaper and patterned carpets have been designed to reflect the building’s history and Italian architecture. One month in and the Telegraph’s Fiona Duncan described the property as London’s chicest boutique and a ‘delightfully quirky new hotel’, while rave reviews followed and the brand was established.