Room rates at Trump Turnberry fall by 57% YOY since president election

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One year on since Donald Trump became president in the US and it appears that the hotel side of his empire is suffering. 

New research has emerged to show that room rates at Trump Turnberry have fallen by 57 per cent, since Trump joined the Oval Office.

According to analysis by FairFX, the average cost of a two-night stay in a double room at the Ayrshire hotel during January 2017, just before his inauguration, was priced at £498.

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But a two-night break in January 2018 can be secured for just £215.

Trump Turnberry is home to 103 bedrooms, a luxury spa and championship golf course, and this demonstrates how the hotel owner’s reign across the pond is having a negative impact on his businesses.

Further analysis from the currency provider FairFX showed that average room rates have fallen by as much as 63 per cent at all but one of his 13 hotels in the Trump portfolio.

“One year after Trump’s inauguration, prices for a weekend in one of his hotels have for the most part decreased,” said Ian Strafford-Taylor, FairFX CEO. “While big events, like the inauguration in Washington, will usually cause prices to rise in that city for a particular weekend, the decreases in other places suggest that it doesn’t necessarily pay to be president.”

Donald Trump took over the Perthshire resort in 2014 and then pledged to invest £200m into ‘making Turnberry great again’. A refurbishment programme across the hotel and its main golf course then commenced.

Trump stepped away from the family business empire since becoming president and now his son Eric is responsible for heading up the operations.

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