Royal wedding fever inspires peak interest in UK hotels

LONDON, ENGLAND – NOVEMBER 27: Prince Harry and actress Meghan Markle during an official photocall to announce their engagement at The Sunken Gardens at Kensington Palace on November 27, 2017 in London, England. Prince Harry and Meghan Markle have been a couple officially since November 2016 and are due to marry in Spring 2018. (Photo by Chris Jackson/Chris Jackson/Getty Images)

Prince Harry and Meghan Markle’s wedding has sparked a new-found interest in the UK as a tourist hotspot, new findings suggest.

According to new data from Best Western Great Britain, the largest collection of independent hotels in Great Britain, the weekend’s royal wedding has inspired a mini-boom in bookings to Britain from international guests.

While the event was in full-swing on Saturday, the number of people viewing hotels in Great Britain on Best Western’s international website saw a 46% increase year-on-year, while the business also reported a 19% increase in hotel bookings as the celebrations came to an end on Sunday evening.

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Best Western suggest that the immediate surge of visitors is likely to be followed by a continued increase in interest from across the Atlantic, using Prince William’s marriage to Kate as precedent. Since the pair wed in 2011, USA tourists have increased their spending in the UK by 42%, a £1 billion rise to £3.35 billion (from £2.36 billion).

Andrew Denton, director of communications at Best Western, commented: “What is wonderful is that everything came together perfectly for Harry and Meghan’s big day, Britain looked its best and international bookings are already up as a result.

“As seen with Prince William and Kate Middleton’s wedding, such occasions provide a big boost to tourism and create a legacy of increased interest in all things British. With Prince Harry and Meghan Markle generating so much excitement, their wedding this year has hopefully inspired people from all over the world to explore more of what Britain has to offer.”

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