Two trailblazing boutiques has come up trumps in the 22nd Hotel Marketing Awards, which took place last night at W London in Leicester Square.
Salthouse Harbour Hotel in Suffolk and Feversham Arms in Yorkshire beat off stiff competition to win the Best Website & SEO Marketing award, and the Best Use of Social Media in Marketing award respectively, while a number of other agencies and pioneering marketers also scooped one of seven total accolades.
Covering all aspects of marketing, the annual awards, run by Hotel Marketing Association, awarded those at the forefront of the industry, from the best campaigns to the young marketers shaping the sector.
Hilton Worldwide’s ‘Stop Clicking Around’ campaign, won the Best Fully Integrated Marketing Campaign award, while Park Inn’s ‘Trolls on the Loose’ campaign, won the Best Partnership Marketing Campaign award.
On Salthouse Harbour Hotel winning the Best Website & SEO Marketing award, the judges said it was “great to see a hotel embracing their location and the importance of selling the destination”.
Feversham Arms Hotel won the Best Use of Social Media in Marketing award, with the judges commenting that the brand “did an excellent job of humanising Social Media Marketing, by bringing their team to the forefront of the business”.
Beattie Communications ‘The Mummymoon’ for Redefine BDL won the Most Creative Activity by a Marketing or PR Agency award.
Tom Driscoll, Gough Hotels won the Young Marketer of the Year award, while Harry Fielder, Umi Digital won the coveted Young Agency Marketer of the Year award.