Second generation pod concept hotel now on the hunt for management and location

Nitenite Generation 2

The second generation of a pod concept hotel has been launched, with the news that it is able to be offered as a franchise, manchise or fully-managed operation.

Hotel management company Fiveways Hospitality has launched a finely tuned version of its hotel brand nitenite, almost 10 years following the pod concept’s debut in Birmingham.

The first 104-bedroom pod hotel in central Birmingham was said to be the first purpose-designed, windowless hotel concept to be built in the UK.

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Installed in an under-used car park, each room takes up the area of one parking space.

For nitenite generation two, the company’s design team has developed a new guest room, combining design and a hi-tech spec to create ‘compact luxury’.

The new room concept was traditionally built in the car park of the Birmingham site and has been refined over the six month development process with input from designers, service providers, planners, hotel management and visiting guests.

Fiveways Hospitality director Nigel Atkinson says that based on nitenite’s average hotel size of 100 bedrooms, the build cost could be less than £39k per key and deliver an annual 35% profit.

He says: “Nitenite rooms have always been cosy, attractive and enjoyed by guests, but this next generation adds a new level of opulence.

“The financials are good too. The optimal size range for nitenite begins at 100 rooms, with more if location and space permits. Each needs around 10.6 sq metres of floorspace for each room, plus communal and support areas. It can be a good way to cost effectively revitalise a tired asset, or even convert a difficult commercial space into a profitable hotel.”

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