Branded Aparthotels and serviced apartments will be at the forefront of new hospitality innovations and have already started to gain solid recognition within the industry, according to the British Hospitality Association (BHA).
Ufi Ibrahim, CEO of the British Hospitality Association, said: “Independent apartment-living with all the benefits of expert hospitality services are a popular and fast-growing trend, particularly for young people and business travellers. As well as dedicated new brands, many of our international member hotel brands are adding serviced apartment offers to their brand portfolios. That’s why it’s vital to have a dedicated representation within our membership.”
The BHA defines aparthotels and serviced apartments as branded ‘cook-in’ plus sleeping accommodations, with various degrees of hospitality services offered. This sector of the industry often has very specific customer target markets such as the increasingly mobile business traveller, family leisure travellers, retirees or even university students.
Marie Hickey, at Savills says: “While the sector in the UK remains small compared to hotels accounting for only 3% of hotel bed supply, expansion has been picking up pace with almost 50 new site openings over the last two years as opposed to the five openings reported back in 2005 with 3,200 new units in the development pipeline through to end 2017.”
Savills has identified the fastest growth markets for the aparthotel and serviced apartment sector as Birmingham, Aberdeen, Edinburgh, London, Manchester, Liverpool and Newcastle.