Shaftesbury Hotels has extended the IDeaS Revenue Management System (RMS) to key properties within its London Premier Hotels brand, including The Montcalm and Park Grand London, projecting double-digit revenue growth within the coming months by using the integrated solution.
The company will utilise IDeaS RMS to ensure optimum rates, and eliminate manual data-entry tasks with automated rate distribution across all channels.
The capability to forecast both transient and group demand accurately was a key factor in the move to IDeaS RMS.
For example, Best Available Rate (BAR), Group Pricing and Competitive Analysis modules have been highly used features yielding immediate results.
“Thanks to automated rate distribution to all our channels, our revenue managers no longer need to spend hours on manual rate updates; they can concentrate their efforts on more strategic tasks,” says the management of The Montcalm, Park Grand London and Shaftesbury Hotels.
“IDeaS RMS reacts to demand and analyses data to provide optimal rate decisions multiple times each day, leading to revenue growth opportunities almost immediately. We are extremely satisfied with our partnership with IDeaS.
“In such a fast-moving, competitive market as Central London, it is of vital importance that hotels invest in the right technology, allowing for sustainable revenue optimization and growth opportunities,” said Fabian Specht, EMEA managing director at IDeaS.
“We strive to make technology easy-to-use and powerful so hotels such as The Montcalm, Park Grand London and Shaftesbury Hotels can create new opportunities and increase their bottom line.”