Simon Numphud steps down from AA Hotel Services


The AA has confirmed that after 18 years of service, Simon Numphud is to step down from his role as head of hotel services.

Numphud will leave the company in the new year to become director of sales for PSL The Food Professionals.

Numphud joined the AA in 1997, coming from his role as general manager at Hollington House Hotel.

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He is a fellow and trustee of the Institute of Hospitality, a member of Reunion des Gastronomes and a regular judge for various hospitality awards.

A statement from the AA said: “Simon has been a much valued and well-respected member of the AA’s senior team and has steered the Hotel Services business through significant industry disruption and change.

“His career at the AA finishes this year on a high for Hotel Services, with record attendance at the Hospitality Awards in October, and exciting plans for the future and our Digital transformation.

“Simon has made a significant contribution to the AA and the company wish him every success for the future in his new role.”

Simon Numphud: “I have thoroughly enjoyed my time at the AA and it has been a real privilege to lead the Hotel Services business.”