Singapore’s Fragrance Group strengthens bond with Bespoke Hotels with new Harrogate hotel acquisition

The rapidly-expanding Fragrance Group has announced the acquisition of Harrogate’s historic Crown Hotel, and has called upon Bespoke Hotels to step in as operator.

The Singapore-based group, which recently took over Torquay’s Corbyn Head Hotel for £7.5m, has snapped up the 114-bedroom Harrogate hotel to mark its sixth acquisition in 2017 alone.

Bespoke Hotels has been brought on to manage the hotel, which is thought to now become one of the ‘leading lights’ with the portfolio across Northern England.

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The Crown Hotel dates back over 300 years and features 114 bedrooms, plus extensive meeting and events facilities.

Haydn Fentum, chief executive of Bespoke Hotels said: “We are delighted to welcome the Crown Hotel to the Bespoke family.

“Harrogate is one of the foremost destinations in the region, attracting visitors from around the world, and we are tremendously excited by the potential of The Crown as part of this thriving market.”

The Crown follows in the footsteps of Manchester’s Townhouse Hotel, which was acquired by the Fragrance Group in August of this year and also handed to Bespoke Hotels to manage.

James Koh, founder, chairman and chief executive of Fragrance Group Ltd, said “The acquisition of the Crown Hotel stands as a symbol of our investment and commitment to the UK market.”

“We are pleased to be able to strengthen our relationship with Bespoke Hotels, particularly in such a popular and historic setting.”

The acquisition follows a long line of takeovers this year, as the Fragrance Group ramp up expansion.

In January, the company bought Imperial Hotel Blackpool from The Hotel Collection for £12.8m, July saw the acquisition of Torquay’s Palace Hotel, Manchester’s Townhouse Hotel was taken over in August for £12.5m and The Lyndene Hotel in Blackpool was acquired in September off a guide price of £6.5m.

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