Skegness hotel sees bookings jump through the roof after adding three outdoor dining rooms


A hotel in Skegness has seen bookings rocket after installing three new outdoor dining rooms that are able to seat an extra 100 customers.

The Vine Hotel in Seacroft, run by John Biddall, called on the help of Crown Pavilions to create the new space, after seeing the company at Hotelympia in February and growing tired of having to turn away customers.

Four years since Biddall took over the hotel, he has more than doubled turnover and says the new garden rooms have given the business a timely boost.

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The bespoke cedar buildings offer alfresco eating throughout the year as they come with marine-grade blinds and super-watt heaters.

Biddall initially ordered just one pavilion, but had to up his order after it proved overwhelmingly popular.

He adds: “Now our bookings are through the roof. They’re already booked solid for the Bank Holiday weekend and we’ve also got them booked up for Christmas Eve. That’s just how popular they are.”

Biddall isn’t the only one benefiting from the pavilions; former ‘Dragon’ Duncan Bannatyne has installed two Crown Pavilions at hotels he owns, while celebrities Gloria Hunniford and Alan Titchmarsh have had them constructed in their gardens.


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