Small Luxury Hotels of the World (SLH) has announced the launch of Private Residences by SLH, a collection of hotels which offers guests both personal service and top tier luxury, in response to the growth in demand for a more private holiday experience.
In an annual survey by SLH, which questioned more than 13,000 SLH Club members worldwide, privacy and intimacy was identified by more than a quarter of respondents as the most important factor when booking a luxury holiday.
This has lead to the introduction of Private Residences, a new site which lists hotels strong in both luxury and privacy, all handpicked with ten rooms or less and offering five-star services and facilities.
Representing the UK, Foxhill Manor, a beautiful eight bedroom manor in the Cotswolds, is listed here.
According to Paul Kerr, CEO for SLH: “In 2013 we saw a significant increase in the number of small hotels applying to join the brand; this was another indicator of a growing trend. In 2014, we have already seen a 27% increase year on year in the number of exclusive-use hotels (under 10 rooms) wanting to join SLH. There is clearly a demand for this type of property which has led the way for the launch of Private Residences by SLH. We also saw a similar trend in the SLH Club statistics; in 2013 we saw a 43% increase in the number of Club members spending over $750 per night when compared to 2012 (679 bookings in 2012 compared to 973 bookings in 2013). The rise in cost per night is in effect Club members booking multiple rooms for their families. When I spoke with the other departments about this growth, it was clear that there was a niche in the hotel market, with a rising customer demand.”