Small Luxury Hotels of the World (SLH) has announced a new structure for the company, with £12m of investment set to be injected into the luxury brand over the next five years.
The restructure also makes member hotels shareholders in Small Luxury Hotels of the World.
Previously operated as a mutual company, the restructure was voted for on Monday April 4 in unanimous decision from all the hotels who voted.
The corresponding investment will enable CEO Filip Boyen to drive the brand forward and execute large scale Initiatives laid out in SLH’s ambitious five-year plan.
Filip Boyen, CEO, Small Luxury Hotels of The World comments: “This restructure comes as fantastic news to Small Luxury Hotels of The World and its members. We’ve already made great strides with our strategic plan by investing in our most expensive brand campaign to the tune of $1m. The £12m investment will enable us to further drive our newly-improved quality assurance programme; refresh our loyalty offering and advance our technology and distribution systems. The future is optimistic for SLH and with this in place we will be better placed to provide a quality service to our member hotels, guests and the travel trade.”
As a result of the restructure, the management company now jointly owns SLH with the hotels. SLH celebrated its 25th anniversary in 2015 and has grown from a collection of 70 hotels in 11 countries to over 520 hotels in more than 80 countries.
This year a record 21 new hotels has been added to its portfolio including Keemala in Phuket and Althoff Villa Belrose in Saint –Tropez.