A luxury boutique hotel offers free accommodation to social media-savvy guests with a minimum of 100,000 Instagram followers who publicise their stay.
The Stockholm Nordic Light is offering ‘Social Network as Currency’ in a promotion to ‘influential’ users of Facebook or Instagram.
Travellers must post regularly, tag the hotel and use hashtags
The promotion allows travellers from 10% off the price off a room – usually costing around £230 – and anyone with either 100,000 followers on Instagram, 2,000 private Facebook friends or 100,000 on a fan page, will be given seven nights a year free.
In return, the hotel expects social media publicity with the visitor sharing a post when making the reservation, at check-in and one at check-out.
The post must mention the hotel’s website and Facebook page.