Starwood announces launch of Aloft Liverpool

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Starwood Hotels & Resorts has announced the opening of Aloft Liverpool, the second UK offering from the boutique brand.

Set in the 110-year-old Royal Insurance building in the centre of the city, Aloft Liverpool features urban-influenced design in all of its 116 loft-like bedrooms as well as its signature WXYZ bar.

The opening of the new hotel is the culmination of an £18m investment project to regenerate and preserve Liverpool’s Grade-II listed Royal Insurance building.

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The development has been led by Ashall Property who worked alongside Liverpool City Council and English Heritage to transform the building into a sleek new hotel.

“Aloft is enjoying tremendous global growth fuelled by the enthusiasm of travellers who want great design and a fresh, fun atmosphere,” said Colin Bennett, area manager UK & Ireland, Starwood Hotels & Resorts.

The new hotel is also home to the brand’s Re:chargeSM fitness centre and Re:fuel, where guests can grab a bite to eat 24 hours a day. Arf SM is a pet-friendly programme, where pets can enjoy a stay with complimentary treats and toys.

Aloft Liverpool is the fourth Aloft hotel in Europe and second in the UK, with five more slated to open across Europe in the next three years.

Part of Starwood Hotels & Resorts company, Aloft Liverpool is managed by Redefine BDL hotels.

Helder Pereira, CEO, Redefine|BDL Hotels commented: "We’re thrilled to be managing such an iconic property, in the exciting city of Liverpool. Aloft Liverpool’s modern guest experience is set to energise the hotel scene in the city by offering an appealing new option to the next generation of travellers.”

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