The Palace Hotel in Manchester, owned by Starwood Capital, is to be renamed The Principal Manchester, following a refurbishment that is rumoured to have cost in excess of £25m.
The iconic 271-bedroom hotel, which officially reopened this month, is expected to rebranded in November as Starwood launches PRINCIPAL, a new ‘urban, lifestyle hotel group’.
The building is one of 40 hotels acquired by Starwood Capital since 2013, and will be re-named along with hotels in York and Edinburgh, with each one in a building more than a century old.
The Palace Hotel in Oxford Road stands 66m high over the Manchester skyline was totally remodelled by its new owners in a bid to restore the ‘grande-dame style’ of the Grade-II listed building.
The refurbishment also saw the creation of the largest hotel ballroom in the region as well as a newly commissioned sculpture set to be revealed at the official reopening in September.
A new restaurant venture, The Refuge by Volta, has now also opened.
Other hotels owned by Starwood Capital currently undergoing renovation work to turn them into ‘vibrant social centres’, include the Hotel Russell in London and the Grand Central Hotel in Glasgow.