Starwood taps up ‘Siri’ to create voice-activated Aloft hotel bedrooms in the US


Starwood Hotels has unveiled the results of its ‘top secret experiment’ and debuted the first ever voice activated hotel rooms in the US.

Available at the brand’s Aloft Boston Seaport and Aloft Santa Clara hotels, guests can interact with their rooms by saying ‘Hey Siri’, and then ask to control the temperature, adjust the lighting, play music and explore local attractions nearby.

On arrival, guests are handed an iPad equipped with a custom Aloft app which is used to control aspects of the voice-activated room. A personalised welcome screen will advise guests on how to set up their room and a tutorial will guide guests through the setup process and answer any questions they may have.

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“Forget the phrase ‘at the touch of your fingertips.’ Today’s early adopter, hyper-connected global traveler wants a level of personalisation unlike ever before, and that means being able to control their hotel experience with the sound of their voice,” said Brian McGuinness, global brand leader, Aloft Hotels. “We’re thrilled to be the first hotel brand to bring voice-activation to our guests in this way, using Siri to control room temperature, lighting and more during their stay.”

The new Aloft Voice-Activated Hotel Rooms also allow guests to browse the internet, check the weather and more. At the end of each stay, all iPads are reset and all personal preferences are removed from the device.

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