There is still time to make the most of Afternoon Tea Week as the country gears up to celebrate this traditional occasion in the week beginning August 10.
Boutique hotels up and down the country can capitalise on the week by hosting special events, running promotions and encouraging guests to give their own afternoon tea offering a try.
As well as venues nationwide taking part, London will also play host to the first-ever Afternoon Tea Week pop up.
Confirmed hotels getting involved include The Ritz, Conrad St James, Coworth Park and Intercontinental Park Lane, with more to soon be announced.
Organisers of the event, afternoontea.co.uk has launched a special Afternoon Tea Week website to give guests a chance to see exactly what events are happening near to them.
In 2014, AfternoonTea.co.uk saw 300,000 covers booked through the site, generating £7.5m of afternoon tea revenue for the venues they promote. The website now has over 500 venues nationwide listed, making it the world’s leading afternoon tea bookings site.
Keith Newton, founder of Afternoon Tea Week and Afternoontea.co.uk, says: "We’re thrilled that the 2015 edition of Afternoon Tea Week has captured the imagination of both the venues and consumers. Launching AfternoonTeaWeek.com has meant we can offer greater exposure for our participants and made it easier than ever for the wider public to get involved in the celebrations. It’s a brilliant opportunity for our community to boost revenue from their afternoon teas and I’m pleased to see more venues than ever before taking part with a huge selection of events. We’re all set to build upon 2014’s success and I look forward to revealing all that we have planned via our brand new website.”