On the back of an extensive two-year, £4m refurbishment programme, Tewkesbury Park Hotel in Cheltenham is now planning to build a new conference space in a bid to target the ‘exclusive-use’ market.
The 94-bedroom hotel, which was acquired by the McIntosh family in 2014, has undergone a total renovation, with its public areas, bedrooms, and leisure facility given a new lease of life.
Now co-direct Claire White has revealed to Boutique Hotelier plans to erect a new-build conference centre on site, which will be available to host up to 160 guests.
The work is expected to start in October, and will see the current golfers’ changing rooms knocked down and relocated and a new building created with floor-to-ceiling windows in order to make the most of the hotel’s 176 acres of surrounding parkland.
Previously only having space to accommodate smaller events, the new conference space will be sold to cater for larger weddings and combined with the renovated bar and nine bedrooms in the main house, will mean the whole space can be hired on an exclusive basis.
McIntosh says: “Going forward now it makes sense to really push our conference space; we have 94 bedrooms and that is a lot to fill. We also have a 10 acre field at the bottom of the drive, which is great for team building and clay pigeon shooting.
“Day conferencing is great, but it’s the 24 hour conferencing we need to be driving so we can fill the bedrooms. We are in the process of hiring a new meetings coordinator who will be key to driving that.”
The work on the new development is now good to go, with the interior designers and architects poised on the starting line and the builders in place waiting for the green light. That doesn’t mean that the process of selling the new space hasn’t already begun however.
“We have 3D mock ups and we have already sold out first wedding in it for August 2017,” McIntosh continues. “Even just with our improved facilities and reputation we have seen a massive increase in weddings. We had seven last year and this year hosted 23, and that’s just with the public spaces and bedrooms and a bridal suite finished and it’s fantastic.
“The will aim to be finished by July next year hopefully.”