Textile giant Vision Support Services, the parent group of Hilden, Liddell and Whitakers, is shuttering the Liddell and Hilden companies, although their names will live on as brands within the Vision portfolio.
The integration, Vision says, is expected to lead to “more competitive pricing, an enhanced service, a wider product range and allow us to focus more on product innovation”.
Liddell, a linen company that Vision acquired in 2008, will be the luxury linen brand within the global organisation.
Laurie Thomas (pictured above), MD of Vision Support Services explains: “We bought Liddell out of administration in 2008 as we felt it was a niche brand with a prestigious customer base. We’ve worked hard to build this over the years, with Liddell utilising our global network off overseas offices and manufacturing and distribution partners.
“The brand is now where we want it to be and so integrating it fully into Vision’s operations was the next logical step.”
Hilden has been similarly consumed into the group as the brand at the performance end of its linens portfolio.
“Uniting our brands in this way and becoming one global company with these core product ranges has allowed us to strengthen our proposition in the market place and further paves the pathway to unprecedented growth. It was difficult to grow as three different companies, so this ensures our future as the leading global supplier and distributor of textiles,” Laurie explains.
Whitakers, a leading producer of flame-retardant textiles used in the care home industry, will also remain as a brand within the stable.
Whitakers recently released a new brand image and website, as part of the wider reorganisation of Vision.
The new Whitakers logo started to appear last month across all company collateral, as well as its new website.
The integration is expected to be entirely positive for customers, Laurie promises. “As Hilden and Liddell have been under the Vision umbrella for so long already it has been a very seamless integration. Therefore, not much will change. Customers can still expect to speak and deal with the same people every day and receive and order the same great product. The only difference will be is that these products will be sold by Vision and their account managers will work for Vision.”