There is no hiding away from the tidal wave that is Airbnb, changing the shape of the hospitality sector, but has your business felt the impact of this phenomenon over the past 12 months?
Mark Chambers, group managing director, Eden Hotel Collection
Initiatives like Airbnb are great for the leisure and tourism industry as they open up avenues into more affordable travel and encourage people to visit new places, which in turn contributes to local economy. Broadly speaking we haven’t seen an impact on our business, and our hotels are not typically located in areas where Airbnb have huge strength. Airbnb and independent luxury hotels are two very distinctive markets from our point of view. Our hotels are very much about the whole guest experience from start to finish, where we provide unparalleled high levels hospitality in a full service environment. In short, we not only deliver the ‘wow’ factor on a warm welcome and luxury accommodation, but offer the entire package including award-winning dining, high end spas and leisure activities.
Adam Rowledge, general manager, Georgian House Hotel
No – (not adversely anyway!) Whilst we’ll never really know if guests have chosen to stay somewhere else through Airbnb, we’ve not seen significant adverse effects. We’ve actually embraced this platform and as part of our inventory we have a unit which we’ve seen success in selling through this channel. That said I do think that as it’s not regulated, Airbnb properties don’t have to pay business rates, insurance for guests or staff, health and safety costs, etc. and I suspect many don’t all pay any tax that they are due to so it does give them a very unfair advantage.
Richard Johal, general manager, St James Hotel, Nottingham
There is no doubt that Airbnb is having significant impact on the hotel industry worldwide. However, there has been little impact on my hotel in Nottingham. The market in Nottingham is more orientated around traditional hotels and more recently by some aparthotels and serviced apartments. The hotel market in Nottingham is competitively-priced and I don’t think Nottingham has the type and level of demand needed for Airbnb to have a notable impact on our business.”
Liam Rezende, marketing communications manager, Andaz London Liverpool Street
I would say that AirBnB is a different product and its rise at the moment has had little to no impact on us here at Andaz London Liverpool Street. Personally, I don’t think you can ever trade in on that indescribable feeling you get when checking into a swanky hotel. Luckily for us, as a five-star Andaz hotel located in the vibrant East London neighbourhood on the cusp of the city we are able to cater to both transient business travellers and discerning leisure guests who aren’t ready to sacrifice on that consistently high quality product and personal service that we offer.