The Arch boosts bookings drive with new director of sales


Luxury London boutique, The Arch, has appointed a new director of sales.

The five-star hotel in Marble Arch has announced that Sarah Pugh will be joining the hotel as its new director of sales.

Pugh comes to The Arch having spent more than 20 years working in the hospitality industry, including recent experience opening Hotel Cafe Royal in London. Prior to this, she worked as director of sales at The Lanesborough where she delivered record results during the Olympics.

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Pugh also worked at The Stafford in St James for 5 years, where she gained a good knowledge of the luxury market in the US. She has also previously spent 7 years at the Maybourne Hotel Group and The Savoy Group.

Commenting on the new appointment, Michael Voigt, general manager at The Arch says: “We are delighted to welcome Sarah to The Arch family. She has an outstanding pedigree in London’s luxury hotels and has a great understanding of smaller, service orientated hotels with high-end service. I am confident she will help cement our position as one of the best boutique hotels in the country.”