Expanding hotel company, The Cameron Group, has given its newest acquisition a £500k makeover as part of a wider plan to reposition the hotel in the four-star market.
The Ipswich Hotel, formerly known as Cameo Hotel, was taken over by the Suffolk-based Cameron Group in August 2016, and has now unveiled the results of a three-month, £500k refurbishment, which saw 44 of the property’s 74 bedrooms upgraded.
The hotel’s function suite has also been refreshed, with the space able to cater for up to 400 guests making it the largest events and conference space in East Anglia.
The Ipswich Hotel is also home to the Wolsey Restaurant.
General manager, Rameth Kurdi has aspirations for the hotel to become a Best Western Plus property within 18 months, of which there are only 20 in total across the UK.
“There are exciting times ahead now as we are repositioning the hotel as a quality four-star property in our market place, which will be enhanced by us joining the Best Western Hotels & Resorts brand in recent weeks,” he explained.
The Cameron Group was originally formed in 199 by Brian Keane. He purchased the Riverside Hotel in Suffolk and ran it for six years before selling to the Swallow Group in 2005.
In November 2012, the group purchased the then closed Brome Grange Hotel, Diss, Suffolk, before investing £750k into converting the hotel into a 42-bedroom property with restaurant, meeting rooms and leisure facilities.
In August 2015 the group purchased the Best Western Priory Hotel, Bury St Edmunds, Suffolk and a year later in August 2016 The Cameron Group then purchased the Ipswich Hotel.
The Cameron Group is also on the lookout for new assets with some already in the current pipeline. The company targets struggling businesses that it can re-invest both capital and management to secure the property’s future.