The Irish family-owned hotel group, The Doyle Collection, has celebrated its 50th anniversary in style, by unveiling a complete brand transformation following a major €200m investment programme.
The hotel collection, which comprises eight hotels in five cities around the world, has also announced a multi-million pound refresh of its properties The Bloomsbury in London and The Dupont Circle in Washington, as well as a new restaurant and bar at The Kensington.
As part of the Doyle Collection’s €200m investment programme several projects were completed in 2015 and 2016, including the introduction of new restaurant and bar concepts and a bedroom upgrade being rolled out across the portfolio.
Now executive chairman and Bernie Gallagher has repositioned the group, present in London, Dublin, Cork, Washington and Bristol, as a collection of individual hotels in
The largest transformation has been in London, where the remodelled public spaces at The Kensington, including the lobby, drawing room, launch of Town House restaurant and The K-bar have been completed. The suites too have been remodelled and the new look Brompton Suite will launch in summer 2016.
A year earlier in summer 2015, The London Suites at The Marylebone were unveiled, after a successful launch of 108 Brasserie, Bar and Pantry.
In Cork, The River Lee launched The Hub a dedicated suite of meeting rooms, break-out spaces and lounges.
The Bloomsbury launched a new all-day dining concept, Dalloway Terrace, in spring 2016.
The newly-branded Doyle Collection has now divided its hotels into two groups: ‘luxury’ and ‘urban’ to better define the experience for guests.
The five hotels in the ‘luxury’ category are:
- The Westbury, Dublin
- The Kensington, London
- The Marylebone, London
- The Bloomsbury, London
- The Dupont Circle, Washington DC
The Doyle Collection’s three ‘urban’ hotels are:
- The River Lee, Cork
- The Bristol, Bristol
- The Croke Park, Dublin
The new-look website has launched with a view to increasing direct bookings, while new collateral containing hotel compendium, stationery and pens; brochures; matches; slippers and umbrellas are already appearing in the hotels.
The hotel group’s origins go back 50 years to the founder PV Doyle – one of the leading Irish businessmen of the 20th century. The vision has evolved and transformed into the group today through his daughter Bernie Gallagher.
CEO, Pat King, has been with the company for over 20 years. He said: “The Doyle Collection is an innovative family business that has constantly moved with the times. The passion, energy and enthusiasm of the family are reflected in the tenure of our teams at each hotel and the incredible investment that has taken place in recent years. The brand refresh has come at the perfect time to celebrate the huge investment in The Doyle Collection, and to look ahead to success and further innovation. Each property strives to deliver a boutique feel through a holistic approach to classically modern day luxury; ensuring guest comfort and efficiency from arrival to departure. Our aim of ensuring the personality of each hotel in The Doyle Collection is now distinctly identifiable in its location and amongst its competitors in both the luxury and urban markets.”