The Laslett’s design secrets revealed


Occupying five terrace houses on Pembridge Gardens in Notting Hill, The Laslett consists of 51 bedrooms, a ground floor café, bar, bookshop and pop-up space, and the colourful, eclectic boutique made its mark on the sector when it launched in August.

The design vision: Its aim when it opened was simple, to be a hub for visitors who want the residential experience and for locals who want a proper local. The Laslett was designed as somewhere to stay, where guests can participate and then leave with a memory of the place.

The brains: The creative team behind the Laslett’s look is Tracy Lowy, founder of the Living Rooms, which owns and operates the new boutique and Waldo Works’ very own Tom Bartlett. Both are born and bred in Notting Hill and had a joint to vision emulate the explosion of talent that was drawn to and radiated from the area.

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Prior to opening, The Laslett was reoriented and renovated, and given a completely new look to create a more homely feel. It fuses street style and blurs the boundaries of conventional design, taking inspiration from its surroundings to create a combination of fashion, music and photography.

The hotel blends its British identity with finds from around the world, to give off a feeling of being an extension of Portobello Road market.

The ground floor: Through the lobby paved with British encaustic tiles and passed two Karl Hansen Safari chairs, guests are led into the public space. On top of the herringbone parquet, an 11m long brass table with cement top spans two buildings.

Above, like an art installation, the lighting glows along the length of the table, surrounded with Hay’s Revolver bar stools.

The two adjoining rooms allow more privacy. The walls are covered in art curated by Ben Kelway and there are low seating zones, some to encourage lounging, including vintage leather armchairs from local reclamation experts Retrouvius which sit alongside pops of colour. The Artemide Callimaco floor lamp has been designed by Sottsass during his post-modern Memphis years, and there is also an Artek stool 60 in special colours by Mike Meiré. Other zones allow space for guests to sit down with a laptop, Prouvé Fauteuil Direction chairs around tables with West London boy Tom Dixon bases, and customised marble tops.

The bedrooms: The Laslett is home to 51 bedrooms and each one comes under one of eight room types. A wall of art behind the bed includes illustration from Barbara Hulanicki and photography of Carnival sound systems by Brian David Stevens. A Davide Groppi lamps creep down from the ceiling and a dark veneer and soft leather headboard frames the bed. A wardrobe which functions as a disguised kitchen cabinet, including a kettle, toaster, generous bar, is also a popular talking point.

Tucked at the end of the bed is a Pinch Imo bench, with Eleanor Pritchard blankets, a textile artist, while an Ernest Race chair, in Alma leathers is placed in the room for reading. These ‘best of British’ designers sit alongside curiosities, sourced by the renowned Jerome Dodd, owner of Couilles du Chien on Golborne Road.

The bathrooms: The marbled floor bathrooms are tiled, London Underground style, with functional and elegant ceramic washbasins sitting on chrome stands.