The Pig on the Beach sells 1100 room nights within 24 hours

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More than 1100 room nights were booked within 24 hours of reservations opening on February 25 for UK hotelier Robin Hutson’s first foray on the beach.

The 23-room The Pig on the Beach, which is located above Studland Bay in Dorset, is slated to open in summer 2014.

A spokesperson for The Pig said the majority of bookings – around 70% – were generated online, with others received via the telephone.

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Having taken 465 room-night bookings for June, the group has already hit 60% occupancy with its target for the month set at 70%.

The trend continues in July and August with advanced bookings bringing the group close to reaching its forecasted occupancies.

Room rates for one room with double occupancy on Thursday August 21 range from £155 for a “snug room” to £225 for a “hideaway”, as checked today (April 8). A minimum two-night stay is enforced on weekend bookings.

The listed property, formerly known as The Manor House, features eccentric architecture and sits in 22 acres of farmland, bordering the coastal path overlooking Old Harry Rocks and Jurassic Coast.

Speaking to Boutique Hotelier, Hutson said he had taken an 80-year lease on the hotel from the National Trust at a cost of £3.5m, and will spend around £5.5m on “getting the doors open”.

An official launch date is yet to be confirmed, but bookings are available via thepighotel.com from June 24.

The Pig concept is focused on offering locally-sourced produce, much of which is grown within the group’s hotel gardens.

Hutson recently launched The Pig near Bath, and also operates The Pig in the Wall in Southampton and The Pig in The New Forest, which was the first to launch under the brand in July 2011.

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