After five years in the planning stages, the first SPAShell from Spa Creators has opened at Fishmore Hall in Shropshire.
The modular spa solution comes in two sizes; one with four treatment rooms and one with eight treatment rooms. Both options come with thermal suites, sauna and steam rooms, as a well as a commercially-graded outdoor vitality pool.
The pre-manufactured modular spa was delivered in sections on seven lorries, before being craned into place and commissioned in 10 days.
The new concept has been designed to enable hoteliers with no prior spa experience or knowledge to deliver a luxury spa experience for their hotel guests, especially where cost or space may be barriers.
Laura Penman, owner of the 15-bed Fishmore Hall, first met Alistair Johnson, MD of Spa Creators at the Independent Hotel show, where they discussed the hotel’s current spa offering, which consisted of treatments offered in guest bedrooms.
After demand started to outstrip supply, Penman teamed up with local salon, but then realised she needed something bigger to really do the spa market justice.
She then engaged with an architect to design a spa but then decided to change direction and choose to appoint Spa Creators as specialised spa consultants.
“We came to the Independent Hotel Show to reassure ourselves that we were doing the right thing, because it was a big financial investment and Spa Creators were particularly helpful and gave us some great ideas and information completely outside of how you could have helped.”
A couple of months later, Penman picked up the phone to Spa Creators and MD Johnston suggested the new SPAShell concept.
She added: “I was very grateful when Alistair came back to me with some more creative spa solutions and ideas. He actually came back and presented me with an eight treatment room modular spa and a four treatment room version, both of which looked incredible! I loved the simple spa design. I then chose the four treatment room version, as I didn’t want the spa to dominate our existing hotel business but to be incorporated into it.”
Another important reason for Penman’s decision to install a SPAShell was the fact that for nine years they been operating with the food being the main hotel draw. Now the SPAShell was creating something else and new for guests to do rather than an ‘instead of’.
“Fishmore Hall is sited on just over an acre so there isn’t a huge amount of land and so this solution is absolutely ideal for us, as it the interior is so well designed and makes the best use of space, inside and outside.”